Authentic Iranian taste
Familiar flavours, for every day at the table.
NOBAKHT tomato paste, mixed pickles, lemon juice, pickled cucumbers and date paste — for home kitchens, restaurants and store shelves. Tap a window to open its view.
Authentic Iranian taste
The line on every NOBAKHT pack — beside the red oval, the green leaf and cream labels drawn with fields and palm groves.
Products
Six products, six labels.
Scroll and the labels settle on the pile — each with its kitchen uses and an add-to-enquiry button.
All products
01 / 06 · Pastes
Tomato paste
Tomato Paste
NOBAKHT tomato paste in a tin with a cream-and-red label — for stews, pasta, kuku and homemade sauces.
Good for
- Gheymeh stew
- pasta
- kuku
- sauces
02 / 06 · Pickles
Mixed pickles
Mixed Pickles
NOBAKHT mixed pickles — cauliflower, carrot, bell pepper, celery and aubergine in a gold-lidded jar; for rice, kebab and abgoosht.
Good for
- Rice
- kebab
- abgoosht
- sandwiches
03 / 06 · Lemon juice, syrups & jams
Lemon juice
Lemon Juice
NOBAKHT lemon juice in a clear bottle with a green cap — for Shirazi salad, kebab, ash and dressings.
Good for
- Shirazi salad
- kebab
- ash
- dressings
04 / 06 · Pickles
Premium pickled cucumbers
Pickles
NOBAKHT premium pickled cucumbers with garlic, dill and black pepper in a gold-lidded jar — for sandwiches, Olivier salad and on the side.
Good for
- Olivier salad
- sandwiches
- on the side
05 / 06 · Pastes
Date paste
Date Paste
NOBAKHT date paste in a dark jar with a palm-grove label — for breakfast with tahini, halva and home baking.
Good for
- Breakfast with tahini
- halva
- cakes and pastries
06 / 06 · Pickles
Pickled cucumbers
Pickled Cucumbers
NOBAKHT pickled cucumbers in a green-lidded jar with a green-and-cream label — small cucumbers for the table and sandwiches.
Good for
- On the side
- sandwiches
- salads
The NOBAKHT table
Four simple recipes, four familiar flavours.
From gheymeh stew to a tahini-and-date breakfast — open a card for the ingredients and method.
Gheymeh stew
With Tomato paste
Olivier salad
With Premium pickled cucumbers
Shirazi salad
With Lemon juice
Tahini with date paste
With Date paste
Class 29
The full NOBAKHT range, on request.
These goods are also registered under the NOBAKHT mark but aren't photographed on the site yet — send a partnership request to source any of them.
Partnership request- Jams
- Pomegranate paste
- Barberry paste
- Bitter-orange paste
- Vegetable paste
- Verjuice
- Date syrup
- Fruit syrups
- Pickles
- Brined vegetables
Intellectual property
NOBAKHT, a registered mark.
The details below come from the registration of the “نوبخت NOBAKHT” trademark. The mark is registered in class 29.
- Registration no.
- 492919
- Filing date
- 19 November 2024
- Class
- 29 — pastes, pickles, syrups and jams
Dealership & distribution
Become a NOBAKHT distributor.
If you run distribution, wholesale, a supermarket or restaurant supply, apply for a dealership and we'll review the terms.
- 01
Apply
Fill in the dealership form with your store or company details.
- 02
Review & call
The sales team reviews your request and gets in touch.
- 03
Launch
Territory, product range and terms are agreed.
NOBAKHT Magazine
Notes from the kitchen and the shelf.
Storing paste, lemon juice or verjuice, torshi and shoor, and tips for selling in store.
All articlesStoring tomato paste once it's openedThe right jar, a thin layer of oil, a dry spoon and freezing in portions — four tips for opened paste.4 min readLemon juice or verjuice? Two familiar sours of Persian cookingOne comes from lemons, the other from unripe grapes — where does each belong on the table?4 min readTorshi and shoor: two traditions on the Persian tableOne in vinegar and spices, the other in brine — the difference, plus tips for serving and storing.4 min readSelling pastes and pickles in store: display and stockArrange by use, place complementary goods together and rotate stock properly.5 min read